A delegation of about twenty business leaders from the Algerian Confederation of Citizen Employers (CAPC) stayed from October 24 to 30 in Abidjan, Côte d’Ivoire, for a prospecting and networking mission investors from both countries on the occasion of the 10th edition of the General Confederation of Enterprises of Côte d’Ivoire (CGECI) Academy, which saw the participation of 1,200 companies and 28 mainly African employers’ organizations.
Algeria – Mohamed Sami Agli: “Our companies must be able to export and export themselves”
On the spot, two things were agreed between the Algerian and Ivorian partners: the creation of an Algerian-Ivorian business council and the organization of an Algeria-Côte d’Ivoire forum in May 2023. This trip also provided an opportunity to strengthen the partnership between the CGECI and the CAPC. “We had two bilateral days with the leaders of employers and the Investment Promotion Agency in Côte d’Ivoire who presented the regulatory framework to us, just as we were received by the Prime Minister, Mr. Patrick Achi, as well as by several other ministers”, explained Sami Agli, president of the CAPC.
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Putting businesses in contact, identifying sectors and opportunities, Algerian business leaders also had discussions and meetings with employers’ organizations from 28 countries from the Alliance of Francophone Employers (APF). A mission on Ivorian soil deemed “very promising” by the Algerian bosses, who worked on several areas of cooperation in different sectors deemed important.
Take advantage of Zlecaf
“In the weeks and months to come, many actions will materialize, such as export operations and the creation of businesses. Today, the priority is Africa, where the Algerian product easily finds an outlet. It is easier to sell in Africa than to sell in Europe, and we are going to redouble our efforts in the next stages”, summarizes Sami Agli, who also maintains that Algeria must take advantage of the agreements to come within the framework of the African Continental Free Trade Area (Zlecaf) and the Greater Arab Free Trade Area (GZALE) to try to strengthen the presence of Algerian companies and products on the continent.
Zlecaf: an African promise worth more than 20 billion dollars
Contracts have already been signed and others are in the process of being signed, we learned from the CAPC. This is particularly the case for construction materials, where a first export operation of 30 containers will materialize in the coming weeks. This is also the case for coffee, for which certain Algerian manufacturers have already found their partners and the direct sources of their raw materials without having to go through the dies Europeans.
Several products and sectors for which “Algeria has proven expertise”, such as building materials, ceramics or sanitary products, are arousing enthusiasm in Africa, according to the first head of the CAPC. “It’s the same for everything related to plastic. We have Algerian companies in the plastics industry that already have partners and have already sent their samples, but we are very far from the potential of trade between Africa and Algeria, and this challenges us to redouble our efforts. », continues Sami Agli.
When young Algerian entrepreneurs turn to Africa
For the boss of Algerian bosses, it is also an opportunity to promote Algeria as a destination: “We don’t see Africa as a market but as a partner. Our mission is to sell Algerian products, but also to attract industrialists by exposing the new regulatory framework recently put in place and which defines the strategic sectors while offering better stability and greater clarity of investment laws. , dividend transfers, company takeovers, etc. »
Bearers of a vision that now wants to be pragmatic, the Algerian bosses are working to strengthen commercial operations with their partners, but their goal, in the long term, is to manage to establish themselves in Côte d’Ivoire. “Our manufacturers have reached a level of maturity and expertise that has nothing to envy to what is found elsewhere and which allows them to settle there and transfer this expertise to their African partners in a win-win relationship”, affirms Sami Agli, who maintains, in passing, that Algeria must take advantage of its assets, such as labor and above all the cost of energy in the production process, which is really an element of competitiveness on which the country must rely to catch up son retard.