What was the reality of the links between Paris-Saint-Germain (PSG) and the company Digital Big Brother (DBB)? Since the publication, on October 12, of an investigation on the site of Mediapart revealing that the club of the French capital had used the services of the company owned by the Franco-Tunisian businessman Lotfi Bel Hajj in order to create fake Twitter accounts to carry out campaigns hostile to certain personalities, including, sometimes, its own players, PSG “firmly” denies these accusations and affirms that it has “never contracted with an agency to harm anyone. it would be “.
“PSG is an international brand that works constantly with advertising agencies. social media around the world to promote and celebrate the achievements of the club, its employees and its partners, like all businesses,” he added.
Investigation into the Lotfi Bel Hadj mystery: Tunisia, Ivory Coast, Senegal… Portrait of an essential cyberinfluencer
If no real contract has been formalized with PSG, DBB did work for the club between mid-2018 and 2020. As l’a revealed Mediapartthese services were invoiced to PSG, as evidenced by that of November and December 2018, in the amount of 25,000 euros, consulted by Young Africa. Its purpose, “management of web e-reputation and social networks”. The terms of these transactions were defined by the general conditions of purchase (GTC) that DBB had to respect in order to be paid. JA obtained the CGAs established for 2018. Dated June 1, they are signed by the person who was then the legal representative of Lotfi Bel Hadj’s company. “A way of contracting without a contract”, specifies a source familiar with the collaboration between the two entities.