Notice to fans: soft drinks of the Africa Star brand are no longer marketed in Senegal. It will soon be the same for Uno juice cans et Black Power energy drink. By becoming, in July, the exclusive bottler of The Coca-Cola Company in the country, the Beverage Industries of Senegal (IBS) had to give up on their own brands to focus on those offered by the American giant – at namely Coca-Cola, Fanta, Sprite, Minute Maid and Schweppes. “It didn’t summer easy”, concedes Rouda El Sahili, their managing director, that Young Africa met at the headquarters of the company created in 2013, in the Hann Bel-Air industrial zone in Dakar.
But the history of the family group with the American brand is not new. “We had already been partners since 2016 on canning and since 2018 on export of their