Opening of stores, takeover of existing supermarkets, arrival of a new distributor, training of 400 young people in progress… The dynamism of mass distribution is not belied in Côte of ivory. For a long time, the sector has been dominated by one player, Prosuma for Société Ivoirienne de Promotion de Supermarkets which, led by the tandem Abou Kassam (president) and Karim Fakhry (general manager), has a network of 160 stores divided into 23 brands.
Ivory Coast: Prosuma, the large distribution in pattern size
While no one challenges his position as leader, he plays ces lately a battle for the number two spot in a booming market with great potential. Ivorian food retail, traditional and modern, would represent some 2.5 billion euros per year.
Divergence of view
If the historical challenger, the Compagnie de Distribution de Côte d’Ivoire (CDCI), maintains its ambitions, it comes out just of one