Israel, the year 1999. In one of the sumptuous gardens that adorn the Baha’i World Center, located in the heart of the thousand-year-old city of Haifa, Farzam Ehsani, an American student born in Kenya of Iranian parents, is leaning over a row of roses to be pruned. Arrived a few weeks earlier from Los Angeles, this young economist, follower of Bahā’ism, a cult stemming from Shiite Islam which advocates the uniqueness of the human race and considers that all religions have a common basis, came for a retreat one year spiritual.
Isolated, meditative, the young man is far from imagining that, twenty years later, after having worked for major consulting firms such as Deloitte or McKinsey, he will put his religious precepts to work in an entrepreneurial adventure that will make his start-up one of of the most popular on the African continent.
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