In Switzerland, over the next few weeks, a match will be played which will be followed closely in Senegal. A stone’s throw from the Football World Cup, supposed to be held in Qatar from November 20 to December 18, the Senegalese group E-Media Invest will oppose the Togolese operator New World TV, which broadcasts from Lomé a bouquet of channels via satellite and internet.
The Zurich arbitral tribunal will thus have to position itself on a commercial dispute whose financial and media, even political implications, are likely to still have echoes between now and the opening of the competition.
New World TV, the Togolese group that shakes the audiovisual giants
28 games for more than a million euros
On April 24, E-Media (which operates the iTV channel and the iRadio station) signed with a modest Togolese operator, New World TV, appointed by the International Federation of Football Association (Fifa) to negotiate audiovisual rights in French-speaking West Africa. 2022 World Cup, a contract guaranteeing him the broadcast in clear (“Free to Air”) of 28 matches (out of 64 in total). At the end of a call for tenders which pitted it against the RTS (public channel) and at two private channels, SenTV and 7TV, the E-Media Invest group had therefore carved out the lion’s share.
This victory, however, was not a gift. Because to ratify the deal, the Senegalese channel had to pay the Togolese operator no less than 730 million CFA francs (or 1.12 million euros). As soon as the agreement was signed, the E-Media team started looking for sponsors and began to negotiate with the banks.
On August 24, the new deal was formalized in a joint press release written from Lomé and co-signed by RTS and New World TV (a first version of this text also included the FIFA logo, which would be removed a few hours later). late).