“She will be the voice of Algeria and will be its showcase in the world”, promised Salim Aggar, the former director of the Algiers cinematheque who became general manager of AL24 News, during the channel’s launch ceremony. , at the Marriott hotel on November 1, 2021. The date chosen is not coincidental. It coincides with the commemoration of the 67th year of the outbreak of the war of national liberation.
Eight months after its launch, the results are however mixed for AL24 News. The first international Algerian television channel fails to distinguish itself with a content that is fundamentally different from the many private or public television channels. With 500 000 subscribers and more than 300,000 “likes” on her Facebook page, it is clear that she has failed to capture the attention of Algerians.
Algeria: three private channels banned from broadcasting
Six months before the launch of AL24 News, former Minister of Communication Ammar Belhimer had set the tone: “The project to create an international television channel is a major focus of President Abdelmadjid Tebboune’s programme. »