“No problem”, he sings in pidjin on his hit No Wahala. A mantra that suits the 28-year-old Nigerian artist rather well, who doesn’t seem to want to worry too much. After a first appointment missed due to poor planning management, while he was in Paris to promote his European tour, 1da Banton gives us an appointment the next day, this time by videoconference. “No problem”, then.
However, this is the first time he has been to the capital and he is “delighted to meet the French press and [ses] fans”, many of whom have heard the song behind the TikTok challenge “No Wahala Dance” (more than 2 million hits on the platform). “Since I arrived in Paris, I’ve heard my piece everywhere, in the taxi, in the shops, on the radio… It’s crazy”, he is surprised. The numbers for this dance challenge are mind-boggling. In total, more than 400,000 videos showing young people around the world performing the same afrobeats choreography ending with a kick (“kick”) have been posted on TikTok to date. And the phenomenon does not weaken.
SOOO who want a Tutorial for this one? 🔥😁 DC: MEE !!⚡️
♬ No Problem – 1st Banton
A remix with Tiwa Savage
However, the Nigerian from Port-Harcourt was initially overtaken by the machine. His piece was taken everywhere on the video-sharing platform without his name being mentioned. There are still in the meanders of the social network unhappy remixes credited “No Wahala” and versions where the singer’s voice is strangely accelerated and barely recognizable. What about copyright and artist compensation model on TikTok? 1da Banton doesn’t seem to care or care. “I trust my teams”, he pretends, little concerned. However, the favorite social network of the new generation owes most of its buzz to songs signed by Afro artists, without the latter always benefiting from visibility or recognition.
#BlackTikTokStrike: when black dancers boycott TikTok
“I’m not very into social networks, but I had to get started and open an account to publish a version with Tiwa Savage”, admits the singer, who was undoubtedly pushed there by his teams. “The titles often exceed the artists, especially those who rise like me, he admits. I wanted people to know who was the author behind the piece, today it’s done. And there are three official remixes.” A featuring with Kizz Daniel and Tiwa Savage therefore, a French version with DJ Leska and Naza, as well as a Ghanaian version, in the vein of Amapiano (Taliixo & Wiils). What prolong the fever.
1da banton – No wahala (remix) ft Tiwa savage #tiwasavage #nowahala # 1dabanton #music #afrobeats #viral #fyp シ #foryou #tiktoknigeria
♬ original sound – Dj feezy
Released in July 2021, two months before the creation of the challenge, au time of publicationOriginal Machine Vibe – 1da Banton’s debut album, which went almost unnoticed – the track has since climbed the Apple Music Top 100 in 26 countries, the second most Shazamed single in the world and the top 10 in Nigeria. A boost for Godson Epelle, his real name, who must now break away from the phenomenon to exist as an artist.
In the footsteps of Burna Boy
Still unknown internationally less than a year ago, 1da Banton is not yet on her first attempt. In 2018 already, he saw his track “Way up”, taken from his EP Banton, featured in the credits of the show Big Brother Naija. Three years later, the artist offered himself a collaboration with the Ghanaian Stonebwoy on another version. 1da Banton is also working on new songs with the dancehall star. He hopes to integrate them into the titles of his second album, Good Vibes, he warns, to be published by the end of the year.
1da Banton began his career as a local church drummer, before starting a soca band with friends. “We composed our songs, we wrote… All of this influences my music. But today, we have to classify our sound under the afrobeats banner to take off, because this genre is a real phenomenon, ”admits the one who remains very inspired by Wizkid. “He really is the prince of Afrobeats. Looking at his career, I thought if he could do it, so can I. Besides, I was born where Burna Boy started! It remains to be seen whether 1da Banton will have enough stuff to follow in the footsteps of his predecessors and go beyond the phenomenon. of buzz.