Entered politics almost by chance, Nadia Fettah Alaoui, 51, is the first woman in Moroccan history to lead the prestigious Ministry of Economy and Finance. A consecration for this feminist activist who has been active for many years in the Club of women business administrators in Moroccowhich she founded in 2012.
This HEC graduate first had a long career in the private sector and in the felt in high finance: with Arthur Andersen, then with the investment company Maroc Invest. She is spotted by the financial wolf of the Cherifian kingdom, Moulay Hafid Elalamy («MHE»), who recruited her in 2005 as general manager in charge of the support and finance division of her insurance company, CNIA. A small company that MHE had just bought out and which he would make in record time a giant in the sector in Africa and the Middle East.
Mother of two, Nadia Fettah was one of the linchpins of the success story of Saham Assurance, of which she climbed all the levels to become the CEO after the departure of the founding president. – called by the king Mohammed VI to lead the Ministry of Industry in 2014. She distinguished herself in particular during the Saham-Sanlam deal, concluded in October 2019, which she led from start to finish, while remaining CEO of Saham, now past sous South African flag. A performance that earned him the CEO of the Year award at the 2019 Africa CEO Forum.
Morocco: Nadia Fettah Alaoui, a fighter in Finance
But, to her great surprise, she was appointed Minister of Tourism, Air Transport and the Solidarity Economy in the government of Saâdeddine El Othmani. Her mentor, Moulay Hafid El Alamy, certainly had something to do with it, but it is also rumored in Rabat that she was wanted and chosen by the king himself. A homecoming in a way for this daughter of a former state clerk, Mohamed Fettahformer Minister of Mines and Energy, and former Director General of the Office Cherifien des Phosphates (OCP), who died in 2016.
Born into a family of four children (three girls and a boy), the moneymaker of the kingdom is married to Mohamed Alaouiwho is not the king’s chamberlain, but a very discreet Casablancan businessman who operates in the real estate sector, very far from the environments policies.