“As you know, the president does not give interviews,” a lieutenant from El Hachmi Boutgueray told us from the outset. This is that the businessman, who sits at the head of the Moroccan agrifood giant Anouar Invest, has always cultivated an assumed discretion. So much so that in thirty years, we only know him from an orphan interview, granted in 2016 to the weekly Moroccan Eco Life. “At Anouar Invest, hard work and results speak for us,” reacts El Hachmi Boutgueray, who agreed to answer our questions after several days of insistence.
Morocco – Mehdi Tazi: “The Covid crisis has had a positive impact on entrepreneurs”
In 2021, the group achieved a turnover of 5 billion dirhams (472 million euros), despite the crisis which was hitting the Moroccan economy hard. “At our level, this crisis generated a trigger that allowed us to rethink our strategy and initiate a restructuring of the group. That a summer